Case Study: Allplants boosts e-commerce conversion by 350% with Thought&Function

Allplants increases conversion by 350% with Thought&Function

Allplants, a subscription-based plant-based food delivery service, initially used Shopify for its e-commerce platform but found its restrictions hindered business growth. They needed a custom solution to make rapid changes to improve conversion and sales, requiring frontend development expertise to build a new React platform. To meet this challenge, they partnered with Thought&Function.

Thought&Function provided a dedicated team that migrated Allplants off Shopify and built a new frontend in React. Through iterative development, including installing analytics and running A/B tests to improve user journeys, they significantly boosted performance. The partnership resulted in Allplants increasing its conversion rate by 3.5x (350%) and achieving substantial revenue growth within 1.5 years.

Allplants