Case Study: Penn State achieves a rapid, 7‑week 1,500‑user intranet launch with ThoughtFarmer

Penn State - Customer Case Study

Penn State Outreach needed to replace a fragmented, hard-to-manage mix of collaboration tools with a single, enterprise social intranet for 1,500 staff — fast. With a fixed launch date and varied levels of technical comfort among employees, the team chose a top-down, highly orchestrated approach rather than a slow, organic rollout.

They implemented ThoughtFarmer in a seven-week campaign centered on the theme “A Time to Connect,” using mystery postcards, posters, welcome kits, a professional development series, pilot volunteers, executive messages and a barnraising launch event. The result was rapid adoption and enthusiastic user feedback, a unified Outreach platform, and the shortest decision-to-implementation timeline the organization had experienced.

Penn State

Bevin Hernandez

Outreach Marketing and Communication