Case Study: MedData achieves sustained employee engagement and intranet adoption with ThoughtFarmer

How MedData created a winning gamification strategy

MedData, a growing healthcare technology company that supports hospitals in improving patient experience, struggled with low intranet engagement after expanding to thousands of mostly remote employees and abandoning an underused SharePoint site. Leadership needed a way to connect staff to resources, encourage regular use, and make the intranet a living part of company culture rather than a forgotten repository.

Working with ThoughtFarmer and its Professional Services team, MedData launched "Pulse" and used gamification (badges and rewards), custom audio notifications, a weekly podcast, tailored sales collateral generation, a personalized bi-weekly news digest, executive “ask me anything” broadcasts, and company-wide publishing rights to democratize content. The changes drove immediate and sustained adoption, improved onboarding and sales enablement, boosted employee interaction with leadership, and aligned the intranet with MedData’s playful culture and business goals.

MedData

Sean Biehle

Marketing Manager