Case Study: CM Group unites 900 global employees and streamlines communications with ThoughtFarmer

How a marketing technology company used an intranet to unite their employees around the world

CM Group is a family of marketing-technology brands with about 900 employees across 14 locations. After rapid growth through acquisitions, the company faced fragmented communications and information systems and needed a single, modern intranet—mobile-friendly, highly personalized, and integrated—to provide consistent, predictable communications and enable real-time collaboration.

They selected ThoughtFarmer to build "CMplify," using professional services, training, super-users and a gamified launch (a scavenger hunt) to drive adoption. Integrations like Google Drive, Slack webhooks, FormFlow and features such as Shout-Outs, employee spotlights and Broadcast centralized communications, improved version control and collaboration, earned strong early feedback, and enabled faster, more reliable company-wide announcements.

CM Group

Megan Fletcher

Senior Director of Internal Communications and Organizational Inclusion