Case Study: Central 1 Credit Union achieves a culture of Service Excellence and 70% intranet cost savings with ThoughtFarmer

Central 1 used ThoughtFarmer as the primary communication channel to unify their company culture under a mission of Service Excellence

Central 1 is the central financial facility and trade association for B.C. and Ontario credit unions, serving 112 credit unions with over $115.7 billion in assets. In 2013 they set out to transform from a product-based company to a member-centric organization, but fragmented, hard-to-manage communications (an outdated SharePoint intranet and heavy reliance on email) left employees disconnected and made culture change difficult.

Central 1 selected ThoughtFarmer to launch a new intranet called Beacon, using professional services and cross-team collaboration to hand content publishing to Communications and free IT to focus on member services. Beacon centralized communications, boosted transparency and dialogue, cut intranet operating costs by over 70%, and helped increase employee engagement by 8% in two years while becoming a central tool for driving their Service Excellence culture.

Central 1 Credit Union

Kim Pettersen

Communication & Employee Engagement Director