Case Study: Cannondale Sports Unlimited achieves a unified global intranet and stronger cross‑brand collaboration with ThoughtFarmer

Cannondale Sports Unlimited wanted to unite many brands and locations with one social intranet

Cannondale Sports Unlimited (CSU) is a Connecticut‑based cycling and sports apparel company with 16 locations and over 2,000 employees across multiple brands and divisions worldwide. After acquiring brands over time, CSU ended up with separate intranets and siloed teams, making it difficult for employees to find the right people, share information, and collaborate across Canada, the U.S., Europe, Taiwan, and Japan. The company needed a single social intranet to harmonize its dispersed workforce and foster cross‑brand relationships.

CSU selected ThoughtFarmer for its cultural fit and user‑friendly product; the vendor helped deliver the intranet quickly and ran engaging research to shape the site. With features like organizational charts, employee profiles, news feeds and social updates, the intranet made it easy to find colleagues, share customer feedback, coordinate a major office move, and celebrate activities and achievements. Adoption increased collaboration and morale, narrowed gaps between offices, and helped CSU uncover internal talent and stronger cross‑brand connections.

Cannondale Sports Unlimited

Lauren Celli

Global Corporate Communications