Case Study: Piksel unifies global employees and powers rebrand success with ThoughtFarmer

An Employee-Centric Approach to Rapid Growth and Rebranding Delivered via the Intranet

Piksel, a global technology company specializing in online video, faced significant internal communication challenges after a period of rapid growth through 22 acquisitions. This left the organization with fragmented cultures, isolated business units, and a collection of outdated, disparate tools that hindered knowledge sharing and threatened employee morale. To unite its 600 employees across 13 global offices and support a major rebrand, Piksel turned to the ThoughtFarmer intranet platform to create a central hub for communication and collaboration.

Using ThoughtFarmer, Piksel launched "Popsikel," a social intranet that became the one-stop-shop for all company information. The solution enabled easy news communication, integrated video content for executive updates, powered digital signage displays, and fostered engagement through features like a global office video contest. ThoughtFarmer helped the small communications team amplify its reach, reduce redundant work, and significantly increase employee involvement. The platform was instrumental in building a new, unified company culture, improving information sharing, and supporting Piksel's successful rebrand and continued growth.

Piksel

Tarley Jordan

Global Marketing Communications Director