Case Study: Harvard Business Review engages mobile users with thoughtbot’s React Native app

Harvard Business Review launches a React Native app in 9 months with thoughtbot

Harvard Business Review needed to engage a younger, global, and increasingly mobile-focused audience with a premium app experience. Their existing application was disconnected from their brand architecture. They engaged thoughtbot for product management, design, and React Native development to address this challenge.

thoughtbot designed and built a new React Native app, which created a more coherent and polished user experience. The result was a product that was better and more complete than the client imagined, delivered quickly. The HBR team reported learning extensively through the process and now has full ownership of the maintainable application.

Harvard Business Review