Case Study: City of Kawartha Lakes educates residents on municipal spending with Thought Media video animation

City of Kawartha Lakes reaches 20,000+ views with Thought Media

The City of Kawartha Lakes, a municipal government in Ontario, needed to educate residents and stakeholders on how tax dollars were spent on services like emergency response and infrastructure. They engaged Thought Media to create a clear and engaging educational solution using explainer and whiteboard video animation.

Thought Media produced a series of six short animated videos that combined whiteboard animation with multimedia assets to tell a sequential story about the city's budget. The videos were presented at a community meeting and later uploaded to the city's YouTube channel, where they collectively achieved over 20,000 views, successfully informing the public and key committees.

City of Kawartha Lakes