Case Study: DiscoverOrg (ZoomInfo powered by DiscoverOrg) achieves 100% increase in user activation with Thought Industries

ZoomInfo powered by DiscoverOrg Increases User Activation Over 100% within 9 Months

DiscoverOrg (now ZoomInfo powered by DiscoverOrg) faced low customer engagement because their prior LMS was built for employee training rather than customer-facing education. Tom Studdert, VP of Learning & Development, needed a scalable, branded platform with SSO deep-linking, tight Salesforce integration, support for multiple content types and course formats, and strong admin controls. Thought Industries stepped in with its customer-focused learning platform and supported the launch of DiscoverOrg University.

Thought Industries delivered a branded, SSO-enabled learning experience with an embedded learning widget, robust Salesforce syncing and comprehensive content support; within 9 months DiscoverOrg achieved a 100% increase in user activation, roughly a 119% jump in monthly logins (from ~916 to over 2,000), about 900 course completions per month, and doubled return visitors—metrics the company credits to Thought Industries’ platform and onboarding support.

DiscoverOrg

Tom Studdert

Vice President of Learning & Development