Case Study: VitalSmarts achieves 220% revenue growth in online on-demand training with Thought Industries

VitalSmarts Are Reaching New Heights Using Thought Industries

VitalSmarts faced a scaling barrier: their legacy learning platform created operational friction by lacking client-based permissions, a native eCommerce system, visible course progression, and scalable B2B license management. To address these gaps, VitalSmarts selected the Thought Industries platform (implemented via SCORM Connect with onboarding and support from Panorama) to deliver a more user-friendly, self-service experience.

Thought Industries implemented a robust eCommerce engine, scalable B2B license and roster management, built-in SSO, real-time content propagation, and client-based reporting and completion tracking, removing manual processes and customer delays. The results were dramatic — VitalSmarts exceeded its goal of 200% online on‑demand training revenue growth four months early and ultimately grew revenue 220% after implementing the Thought Industries platform.

VitalSmarts

Russ Rollins

Senior Director of Product Technology