Case Study: F+W Media achieves an eight-figure online learning business with Thought Industries

Transforming Learning Experiences & Engaging Customers

F+W Media, a diversified multimedia and eCommerce publisher serving enthusiast communities in crafts, writing and design, faced fragmented legacy learning and video platforms that were academic-focused, hard to manage, and lacked engagement, analytics and direct product integration. To consolidate and modernize its offering, F+W Media selected Thought Industries and its Learning Business Platform to replace disparate systems and enable a consumer-friendly, commerce-enabled learning experience.

Thought Industries implemented an all‑in‑one platform, migrating 19 sites with thousands of videos, hundreds of thousands of user records and recurring-payment data with no downtime, while enabling branded microsites, tailored course sessions, and built-in eCommerce. As a result of Thought Industries’ solution, F+W Media now runs 11 school sites and 8 video sites, supports instructor-led courses across 11 market categories, hosts over 7,800 video items, and has grown online learning into a significant eight-figure business while improving customer value and engagement.

F+W Media