Case Study: Institute of Management Accountants launches 50+ learning products with Thought Industries

Institute of Management Accountants launches 50+ learning products in 4 months with Thought Industries

The Institute of Management Accountants (IMA) faced the challenge of modernizing its learning experience to fuel global B2B growth. Outdated technology, slow localization processes, and an ambitious four-month deadline hindered its ability to scale and deliver multimedia-rich training to its global audience. To overcome this, IMA partnered with the vendor Thought Industries.

Thought Industries implemented a scalable, digital-first learning platform for IMA. The solution enabled streamlined B2B purchasing features and rapid localization. This allowed a five-person team to launch the new platform in just four months, resulting in over 50 new learning products, expanded global reach including a localized solution for China, and a foundation for 10x growth potential.

Institute of Management Accountants (ima)