Case Study: Independent Publishers Guild rapidly expands online course offerings with Thought Industries

Independent Publishers Guild rapidly expands course offerings

The Independent Publishers Guild (IPG), the UK’s largest publishing trade association, needed to create an online learning offering to better serve hundreds of independent publishers and to repurpose existing training content. To launch the IPG Skills Hub and move beyond sharing slides, IPG selected Thought Industries’ Learning Business Platform™ to build and host its new digital learning environment.

Using Thought Industries’ platform, IPG publishes one Resources course per week and one Essentials course per month, and within two months platform analytics showed members browsing and engaging with a variety of courses. Thought Industries’ intuitive interface, tagging, and multi-format content support helped IPG onboard expert-contributed materials, plan future video and audio authoring, and evaluate integrated commerce options while keeping courses free for members today.

Independent Publishers Guild

Clare Grist Taylor

Publisher