Case Study: Gong boosts product adoption and usage with Thought Industries customer education

Gong boosts daily product usage by 167% with Thought Industries

Gong, a global leader in revenue operating systems, faced the challenge of scaling its customer education to meet the needs of a growing product portfolio. They needed to move beyond basic training to create outcome-driven learning that would directly improve key metrics like product adoption, renewals, and expansion. To achieve this, they partnered with the vendor Thought Industries.

Using the Thought Industries platform, Gong built a comprehensive customer education program featuring onboarding, lifecycle learning, and certification. This solution successfully transformed their approach from a simple training library to a strategic program with measurable impact. The results for Gong were significant and included a 95% frequent-user conversion rate from onboarding, a 4x boost in daily product usage, a 46% increase in team-wide activity from certified users, and a 4x growth in monthly Academy participation. Thought Industries enabled Gong to directly link its education initiatives to crucial business growth.

Gong