Case Study: Crucial Learning achieves 220% revenue growth with Thought Industries

Crucial Learning Is Reaching New Heights Using Thought Industries

Crucial Learning (formerly VitalSmarts), a corporate training company, needed a learning platform that could scale operationally and reduce friction for customers. Their existing system lacked self-service client permissions, native eCommerce, clear progression indicators, and flexible B2B license and roster management, which created delays, manual work, and customer dissatisfaction.

Thought Industries provided a modern online learning platform with robust eCommerce, client-based reporting, configurable permissions, SSO, and real-time content updates. With Thought Industries, Crucial Learning exceeded its 200% revenue-growth goal for online on-demand training four months early, reaching 220% growth by August, while cutting client setup time by 80% and reducing transaction errors to under 1%.

Crucial Learning

Mike van Buren

Senior Director of Process Improvement & Systems