Case Study: Craft Beer & Brewing achieves quadrupled revenue and 45% margins with Thought Industries

Craft Beer & Brewing Quadruples Revenue with Thought Industries

Craft Beer & Brewing, part of Unfiltered Media, wanted to expand into online learning to reach new customers and create a high‑margin revenue stream. Facing strict requirements for cost, commerce capabilities, flexibility/customization, mobile responsiveness and robust reporting, the company selected Thought Industries' online learning platform in January 2014 to get to market quickly with a professional, manageable product.

Thought Industries provided a customizable, cost‑effective platform with storefronts, course bundling, subscription management, discounting, affiliate tracking, paywalls and analytics, plus support for videos, quizzes and interactive content. Leveraging ongoing feature releases and optimization work, Craft Beer & Brewing launched in early 2014 and subsequently quadrupled year‑over‑year revenue while achieving more than 45% margin on its online learning business, all without hiring a full‑time employee to run the school.

Craft Beer & Brewing

John Bolton

CEO & Co-Founder