Case Study: AcuityMD shortens sales cycles with Thoropass

How AcuityMD shortened sales cycles with highly regulated enterprise accounts

AcuityMD, a company building a commercial platform for the MedTech industry, faced the challenge of navigating complex data privacy and security requirements during procurement with large enterprise accounts. They needed a trusted partner to help them establish firm policies, particularly around data retention and backup, to meet the intense scrutiny of their customers in a highly regulated space and shorten their sales cycles. They turned to Thoropass for their SOC 2 compliance needs.

Partnering with Thoropass provided AcuityMD with a seamless audit experience and expert guidance. Using the Thoropass platform, they were able to quickly complete their SOC 2 Type 1 audit. This achievement allowed them to establish immediate credibility with enterprise buyers, significantly shorten their overall sales cycles, and support impressive growth, expanding their employee base by over 6X and now working with over 90 medical device customers.

AcuityMD

Mike Monovoukas

Co-Founder & CEO