Case Study: Diageo achieves a faster, more scalable digital platform with Thorium Digital

Diageo supports 15 website migrations with Thorium Digital

Thorium Digital partnered with Diageo, a global leader in premium spirits, to address the challenge of its outdated digital infrastructure. The existing ecosystem, which supported over 200 websites, was costly to maintain, hindered innovation, and limited Diageo's ability to respond quickly to market demands, necessitating a complete overhaul to a modern and scalable platform.

Thorium Digital supported the migration of 15 brand websites to the new Diageo Digital Platform (DDP2), built on Contentful and Vercel. The solution involved guiding brand teams through requirements gathering, user acceptance testing, and ongoing optimization. The results achieved included significantly reduced outages, dramatically faster deployment of new content, lowered long-term maintenance costs, and an enhanced digital experience for consumers. Thorium Digital's work empowered Diageo's global teams and strengthened its digital presence.

Diageo