Case Study: Horseware Ireland grows email revenue with Thooja

Horseware Ireland grows email revenue to 30% with Thooja

Horseware Ireland, a global equestrian products company, faced the challenge of overhauling its email marketing strategy to drive revenue growth. They partnered with email marketing agency Thooja to migrate their platform from ActiveCampaign to Klaviyo and fully manage the channel.

Thooja implemented a comprehensive solution involving a seamless data migration, advanced segmentation for global audiences, and personalized automated flows in multiple languages. This strategy significantly increased engagement and transformed email into a primary revenue driver. As a result, Thooja helped grow Horseware Ireland's email contribution to monthly revenue from 7% to nearly 30%.

Horseware Ireland