Case Study: Bayrli boosts customer retention with Thooja's email marketing automation

Bayrli boosts email revenue with Thooja after winning EU Diaper Brand of the Year in 2023

Thooja partnered with Bayrli, an award-winning creator of reusable diapers and eco-friendly products, to develop email automations aimed at educating customers and fostering long-term loyalty.

Thooja implemented several targeted email flows using Klaviyo, including a predictive reorder flow, a mission-focused winback strategy, and an abandoned cart flow that highlighted product benefits. This approach successfully helped Bayrli achieve significant recognition, being named the EU Diaper Brand of the Year in 2023.

Bayrli