Case Study: Arnall Golden Gregory LLP triples contact database and boosts marketing efficiency with Thomson Reuters Elite (ContactNet & Contact Manager)

Teaming with Thomson Reuters Elite for Advanced Enterprise Relationship Management Solutions

Arnall Golden Gregory LLP, a business-focused law firm with offices in Atlanta, Washington, D.C., and Miami, needed a stable, easy-to-use marketing infrastructure after expanding its practice. The firm’s existing CRM was costly, complex, and produced inconsistent data, constraining marketing efforts and risking inaccurate client information as the marketing department was redeveloped.

AGG implemented Thomson Reuters Elite’s ContactNet (ERM) and Contact Manager (CRM), a centralized, web-based solution that automates contact capture and relationship intelligence. Within six months the firm nearly tripled its contact database to more than 300,000 records, more than doubled usable contacts, freed staff from manual data entry, generated roughly 600 new connection opportunities per year, improved event targeting (200 appropriate contacts for a recent event), and increased marketing and business-development efficiency through warm introductions and integrated campaign delivery.

Arnall Golden Gregory

Clinton Gary

Chief Marketing Officer