Case Study: Minter Ellison achieves a unified BD platform and greater client value with Thomson Reuters Elite

Minter Ellison Implements A Unified Technology Platform To Provide Value To Their Clients

Minter Ellison, one of the largest law firms in the Asia‑Pacific region with over 290 partners and 1,000 legal staff across Australia, Greater China, New Zealand and the UK, needed to modernize its marketing and business development platform. Rapid growth and a widening global footprint exposed limitations in aging client-focused systems — including website and contact management — that no longer provided the connected functionality required to support clients and drive the firm’s strategy.

Building on its existing use of Thomson Reuters Elite’s ContactNet ERM, Minter Ellison implemented Elite’s Web Center and planned deployments of Contact Manager, Proposal Generator and Experience Manager to centralize content, globalize communications and enable email marketing and microsites. The unified platform refreshed the firm’s web presence with Web 2.0 features, centralized contact data and improved BD workflows, giving teams greater control of client information, faster coordinated service delivery, better management of key contacts when lawyers move, and a stronger platform to support continued revenue growth.

Minter Ellison

Peter Westerveld

Director of Technology