Case Study: Addleshaw Goddard achieves enhanced client experience and streamlined pitching with Thomson Reuters Elite

Addleshaw Goddard Selects Thomson Reuters Elite To Enhance Client Experience

Addleshaw Goddard, a top-20 UK law firm with offices in London, Leeds and Manchester, wanted to differentiate itself by delivering a consistently superior client and prospect experience. The firm identified pitching and tendering as a critical weak point—needing tighter account planning, faster access to up-to-date content, and a future‑proof way to present proposals across documents, web and multimedia as part of its "Perfect Pitch" initiative.

To address this, Addleshaw Goddard implemented Thomson Reuters Elite’s Proposal Generator, Experience Manager and Business Development Suite, integrated with its existing practice and financial systems. The tools streamlined content management, reduced time spent searching and duplicating material, and enabled more strategic, client-focused pitches—delivering time, cost and quality improvements, deeper client relationships and an increased win rate.

Addleshaw Goddard

Lance Sapsford

Head of Business Development