Case Study: Unibet achieves a refreshed live casino experience with Thompson Brand Partners

Unibet boosts live casino performance with Thompson Brand Partners in July 2016

The customer Unibet faced a challenge in the highly competitive online casino market, where its live casino environment appeared dated and failed to communicate its core brand values. Thompson Brand Partners was engaged to create a distinctive brand experience that would help Unibet stand out.

Thompson Brand Partners designed a simplified visual experience reflecting Unibet’s “By players, for players” ethos, using clean tables, lighting, and dealer uniforms to enhance focus on the game. This modernized live casino launched in July 2016 and was later rolled out to other locations and online interfaces. The project contributed to increased winnings for Unibet and was part of a record high financial performance for the company.

Unibet