Case Study: The Hepworth Wakefield achieves a bold new contemporary art space with Thompson Brand Partners

The Hepworth Wakefield draws 750 to The Calder launch with Thompson Brand Partners

The Hepworth Wakefield, an art gallery, needed to name and brand a new contemporary art space called The Calder, aimed at attracting a younger audience without alienating its existing visitors. They engaged Thompson Brand Partners for naming, visual identity, and launch campaign services.

Thompson Brand Partners created a bold, typographic identity using heavy caps and challenging statements, applied across signage, uniforms, and marketing. The launch party attracted 750 attendees including national press, and visitor numbers significantly exceeded target projections. The vendor successfully delivered a distinctive identity that met the client's goal of appealing to a wider, younger demographic.

The Hepworth Wakefield