Case Study: Shulmans LLP achieves significant growth with Thompson Brand Partners rebrand

Shulmans LLP grows fee income 23% in 18 months with Thompson Brand Partners

Shulmans LLP, an established commercial legal practice, sought to achieve significant growth and change perceptions that it was an old-fashioned firm. They partnered with Thompson Brand Partners for a rebranding service to help differentiate themselves in a competitive marketplace.

Thompson Brand Partners developed a modern brand identity centered on a new logo of two interlocking S's, symbolizing how the firm works hand-in-hand with clients. This solution helped Shulmans LLP outperform its competition, achieving a 23% increase in fee income within 18 months, which was nearly half of its five-year growth target. This growth rate of 15.3% annually significantly exceeded the 6% average of its direct competitors.

Shulmans LLP