Case Study: Royal Armouries boosts February Half Term visitors with Thompson Brand Partners

Royal Armouries boosts February Half Term visitors 4% with Thompson Brand Partners

The Royal Armouries, a national museum, required marketing assistance from Thompson Brand Partners to promote its upcoming Wild West-themed February Half Term events. The challenge was to create impactful marketing and compelling reasons for families and enthusiasts to attend, building on the established theme.

Thompson Brand Partners planned and executed a social media campaign focused on seven key weapons from the collection. They tweeted daily details and compelling images of each weapon in the week leading up to the event and produced local advertising. This solution exceeded expectations, driving visitor numbers 4% above targets. Research showed strong local appeal, with a marked increase in visitors from within 10 miles and the vast majority planning to revisit.

Royal Armouries