Case Study: Royal Armouries increases family visitor numbers and national profile with Thompson Brand Partners

Royal Armouries boosts family event visitors 27% with Thompson Brand Partners

The Royal Armouries, a national museum, required a creative partner to help reposition its brand to raise its national and international profile. The challenge was to increase visitor numbers while also adding gravitas to its offer and creating consistency across its three sites. They engaged Thompson Brand Partners for this brand repositioning service.

Thompson Brand Partners developed a new, more serious brand identity that reflected the museum's educational role. The solution included new website templates, promotional literature, advertising, and signage. This repositioning resulted in a measurable increase in visitors, including a 27% year-on-year jump in family event attendance, outperforming other regional museums. Thompson Brand Partners successfully helped the Royal Armouries achieve its goals.

Royal Armouries