Case Study: OTE Sports boosts e-commerce conversions with Thompson Brand Partners

OTE Sports boosts e-commerce conversions by 47.97% with Thompson Brand Partners

OTE Sports, a premium sports nutrition brand, faced the challenge of redesigning its e-commerce website to support a new business plan focused on digital marketing and expanding beyond its cycling audience. Thompson Brand Partners was appointed to create a user-centric website that would improve e-commerce conversions and support this new strategy.

Thompson Brand Partners implemented a solution by creating a website experience focused on OTE's most profitable users: serious amateur athletes. The approach included restructuring content, using simple terminology and iconography, and building systems for managing bespoke banners and landing pages. The results were industry-beating, with Thompson delivering a 47.97% increase in e-commerce conversion rate, a 12.02% drop in bounce rate, and a 45.52% growth in revenue.

OTE Sports