Case Study: Little Kelham sells homes off plan with Thompson Brand Partners branding

Little Kelham sells 100% of phases 1 and 2 off plan with Thompson Brand Partners

Thompson Brand Partners was hired by Little Kelham, a housing developer, to help sell houses in Sheffield that lacked central heating, a significant challenge in the local market.

The solution from Thompson Brand Partners was to create a distinctive community-focused brand that challenged convention. They engaged local early adopters as spokespeople, used a working bakery as a community hub instead of a sales centre, and generated strong word-of-mouth. This approach led to 100% of the first two phases selling off-plan despite market difficulties, generated high interest with overnight queues, and the campaign won the Grand Prix at the UK Property Marketing Awards.

Little Kelham