Case Study: Keelham Farm Shop grows turnover and expands with Thompson Brand Partners

Keelham Farm Shop boosts turnover 52% with Thompson Brand Partners

Thompson Brand Partners was hired by Keelham Farm Shop in 2010. The owners wanted to grow their profitable local farm shop business, improve its existing site, and develop a brand that would support future expansion.

The solution from Thompson Brand Partners involved defining a core brand proposition, "food tastes better from the farm," and creating a flexible visual identity with custom fonts, a new colour palette, and hand-drawn icons. The rebrand delivered significant results: over three years, turnover increased 52% to £9.4m, profit margins grew, and customer numbers rose by 27%, all while maintaining lower prices than major supermarkets. The strengthened brand also facilitated the acquisition of a new store site in Skipton.

Keelham Farm Shop