Case Study: Fontsmith boosts awareness and sales with Thompson Brand Partners

Fontsmith boosts web visits 50% and sales 53% with Thompson Brand Partners

Fontsmith, a London-based type design studio, faced three years of flat trading in an increasingly congested market with reduced marketing budgets. The business owner needed a significant initiative to kick-start the next phase of growth and provided Thompson Brand Partners with an open brief to achieve this.

Thompson Brand Partners conducted extensive research within the design community to develop a high-quality print campaign. The solution was a slip-cased set of 10 booklets titled "10 Years in Type," which told the stories of Fontsmith's key products. This campaign successfully raised the studio's profile, leading to a 50% increase in web traffic, a 53% rise in year-on-year sales, and a 255% increase in highly profitable corporate licence sales.

Fontsmith