Case Study: East Street Arts achieves a clear, confident brand identity with Thompson Brand Partners

East Street Arts celebrates 20 years with Thompson Brand Partners

East Street Arts, a Leeds-based contemporary visual arts charity, faced a challenge after 20 years of operation: their branding had become confused and they lacked the tools to communicate their mission clearly. The founders partnered with Thompson Brand Partners for a rebranding service to address this issue.

Thompson Brand Partners developed a new brand proposition centered on the idea of providing space for artists. The solution included a new logo, a visual identity using a white box device and fractured light imagery, and a set of easy-to-use guidelines and templates. The new brand was successfully applied to brochures, marketing campaigns, and social media, and was met with great success, giving East Street Arts a confident and proud new identity as they planned for future expansion.

East Street Arts