Case Study: VSP achieves higher conversions and a streamlined digital journey with ThomasARTS

VSP boosts email CTR 758% with ThomasARTS

ThomasARTS partnered with VSP to tackle a challenge for its VSP Direct to Consumer - Individual Plans business. The goal was to enhance the online customer experience by rethinking user interactions across the website and the entire customer journey, aiming to increase clarity and boost conversion rates.

The solution implemented by ThomasARTS involved a complete website redesign, including strategy, UX, and UI, and a revamped remarketing email ecosystem within Salesforce Marketing Cloud. This resulted in a significant 758% increase in email clicks and a rise in conversion rates from 5.7% to 7.3%. Web lead captures also skyrocketed while the overall site conversion rate held steady.

VSP