Case Study: Aetna achieves stronger Medicare lead growth with ThomasARTS

Aetna improves Medicare leads by 175% with ThomasARTS

The customer Aetna faced a challenge with its large portfolio of Medicare products, which lacked a cohesive brand messaging strategy and a unified tone. The vendor ThomasARTS was engaged to address this need.

ThomasARTS implemented a new strategy that shifted from a fragmented, product-led approach to a research-validated "Medicare Solutions" message. This created a single, unifying brand voice for Aetna Medicare. The results were significant, including a 175% improvement in year-over-year leads, a 45% decrease in cost per sale, and exceeded sales goals and lead projections.

Aetna