Case Study: Colonial TelTek improves online product data and customer experience with Thomas

Telecom Supplier Optimizes Their Online Product Experience

Colonial TelTek, a family-owned telecommunications and utility product distributor, faced the industry-wide challenge of managing inconsistent and outdated product data from its manufacturers. This issue, stemming from reliance on printed catalogs, led to wasted resources and a poor customer buying experience. Colonial TelTek partnered with vendor Thomas to overcome this major hurdle of data acquisition and management using the Thomas Connect platform.

The solution involved integrating the Thomas Connect eCatalog platform with Colonial TelTek’s website. This allowed the distributor's manufacturing partners to update product information in real time, which automatically populated the site. The results included an accurate, searchable online catalog that improved the customer experience, helped drive more sales, and allowed Colonial TelTek to stay ahead of the competition. Thomas provided the tools that enabled this digital transformation from outdated print brochures to a dynamic online presence.

Colonial TelTek

Michael Lynch

Vice President