Thomas
9 Case Studies
Case Study: Engineering Specialties, Inc. achieves #1 Google ranking and 123% organic traffic growth with Thomas Marketing Services
A Thomas Case Study
Engineering Specialties, Inc. - Customer Case Study
Engineering Specialties, Inc. (ESI), a manufacturer of safety-critical metal stamped parts, partnered with vendor Thomas to target growth in its metal stamping business. Their challenge was heavy competition in this sector; their existing content and backlinks were not specifically aimed at attracting these customers, which was necessary to increase site traffic and build brand awareness.
The solution from Thomas involved creating a "Topic Cluster" methodology for content strategy and SEO, centered on a new pillar page for the key phrase "What is metal stamping?". This page consolidated and interlinked existing content with new videos and images. Thomas's strategy led to ESI ranking #1 on Google for that phrase within five months, achieving a 123% increase in organic traffic and an average page view time of three minutes.
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