Case Study: CJWinter grows sales and leads with Thomas

CJWinter - Customer Case Study

The customer, CJWinter, a manufacturer of thread rolling solutions, faced the challenge of raising awareness for their specialized cold root rolling process and tools within industries like oil and gas. Relying solely on word-of-mouth and cold calls, they struggled to educate potential clients on the significant cost savings and equipment longevity the service provides. The vendor, Thomas, was engaged to help overcome this market knowledge gap and generate new customer leads.

Thomas implemented a targeted inbound marketing strategy for CJWinter, which included creating the dedicated educational website ColdRootRolling.com, along with content, videos, and SEO. This solution dramatically increased the company's online visibility, ranking them first on Google for key search terms. The results were substantial: lead generation increased by an average of 113% quarter over quarter, and cold root rolling sales more than doubled year over year, leading to a 60% overall sales increase and major new contracts.

CJWinter

Bob Ryan

Group President