Case Study: World Woman Foundation achieves 17 million video views with Thoma Thoma

World Woman Foundation drives 17 million video views with Thoma Thoma

The World Woman Foundation, a non-profit organization, faced the challenge of cutting through digital noise to significantly boost engagement and registrations for their World Woman Hour campaign, #LEADhER. They enlisted the marketing firm Thoma Thoma to develop a fresh and impactful strategy to achieve this goal.

Thoma Thoma executed a strategy utilizing social media marketing and paid social advertising. The results were substantial, with the campaign garnering over 1 million views within 24 hours of the event and 17 million video views overall. This success led to a measurable impact, enabling the World Woman Foundation to secure a partnership with LinkedIn for a new podcast series.

World Woman Foundation