Case Study: Visit Rogers boosts website traffic and hospitality tax revenue with Thoma Thoma

Visit Rogers quintupled website traffic in 3 years with Thoma Thoma

Visit Rogers, the convention and visitors bureau for the city of Rogers, sought to increase weekend leisure travel to their destination. They hired the branding firm Thoma Thoma to help them articulate a new identity and develop a marketing strategy to reach their target audiences.

Thoma Thoma created a multifaceted solution that included a new brand position, logo, website, and an integrated marketing campaign. The campaign utilized video content, blogging, email marketing, social media, and marketing automation. As a result of these efforts, website traffic for Visit Rogers quintupled within three years and the city saw a 22% growth in its hospitality tax revenue.

Visit Rogers