Case Study: MONI strengthens its brand and market position with Thoma Thoma

Moni wins its fifth consecutive Consumers' Choice Award with Thoma Thoma

Thoma Thoma helped Moni, a major home security monitoring company, pivot from a B2B to a B2C model by developing a new positioning strategy and brand identity. The challenge was to reposition the company as a technological leader offering "whole life" security.

The solution from Thoma Thoma included a full rebrand, changing the name from Monitronics to MONI, and developing a new logo, brand pillars, and a comprehensive style guide. As a result, MONI was named Connected Home Security Company of the Year, achieved the highest customer satisfaction rating from J.D. Power, and won its fifth consecutive Consumers’ Choice Award. Thoma Thoma's campaign also won a Gold MarCom Award.

Moni