Case Study: Hendrix College boosts student interest and applications with Thoma Thoma

Hendrix College boosts clicks 40% with Thoma Thoma

Hendrix College, a liberal arts college, faced the challenge of competing for students and sought a pricing strategy to lower barriers for applicants. The vendor Thoma Thoma was engaged to help evaluate options and identify a competitive advantage.

Thoma Thoma designed a research study that led to the creation of the Hendrix Advantage Plus scholarship program. They then launched a multi-channel campaign targeting prospective students through digital and print tactics. As a result, Thoma Thoma generated over 2 million impressions, drove more than 300 website visits, and used A/B testing to increase email click-through rates by 40%.

Hendrix College