Case Study: FNBC Community Bankers achieves rapid growth and a stronger brand with Thoma Thoma

FNBC Community Bankers grows from $335M to $440M with Thoma Thoma

The customer, FNBC Community Bankers, was a bank emerging from regulatory scrutiny and facing intense competition in key growth markets. They engaged the vendor, Thoma Thoma, and used its Brand Navigator service to help redefine their brand identity and culture to support aggressive growth goals.

Thoma Thoma implemented a comprehensive rebranding solution that included an updated identity design, a website redesign, and an internal brand culture initiative. This was followed by an external "Better Together" campaign executed across multiple media channels. The results were exceptional organic growth, with the bank's assets growing from $335 million to $440 million in one year and subsequently reaching $750 million. The vendor's work also helped FNBC be acclaimed as one of American Banker’s "Best Banks to Work For" multiple times.

FNBC Community Bankers