Case Study: Arora achieves record organ and tissue donations with Thoma Thoma

Arora sets all-time organ donation records in 2021 and 2022 with Thoma Thoma

The customer, Arora General, a major organ procurement organization in Arkansas, faced a challenge in maximizing organ donation. They needed to strengthen relationships with hospital partners and influence broader public acceptance of donation to increase timely referrals. The vendor, Thoma Thoma, was engaged to address this challenge.

Thoma Thoma implemented a comprehensive multiyear program that included customer experience design, extensive staff training, and a statewide public campaign. This solution involved operational improvements and a digital advertising program to promote donor registration. As a result, Arora General set all-time records for organ and tissue donations, exceeding its previous numbers in both 2021 and 2022 following the campaign's launch.

Arora