Case Study: AdRoll achieves 8.1X ROI on New Business Sales with Thnks

Scaling Gratitude Across the Business

AdRoll, a marketing and advertising technology company, needed a scalable way to help its sales team of 100+ use gratitude to improve business outcomes across new business, retention, and expansion efforts. With over 37,000 customers, the team wanted to send personalized gifts without the operational hassles of inventory, address verification, or extensive training. Thnks provided the gifting platform used to support this effort.

By partnering with Thnks, AdRoll enabled reps and account managers to send personalized gifts while giving management control over budgets and visibility into results. The impact was measurable: 8.1X ROI on new business sales, a 62% increase in new business deal value, and 13.9X ROI on upsell opportunities. Thnks helped AdRoll scale gratitude across the business and tie gifting directly to revenue results.

AdRoll

Aly Kline McGue

Head of Customer Marketing