Case Study: Pure Storage builds stronger remote customer connections with Thnks

Pure Storage drives 86% open rates with Thnks

Pure Storage, a computer hardware and software company, faced a significant challenge when the COVID-19 pandemic prevented its sales team from building new customer relationships through traditional in-person meetings. An Enterprise Account Executive, Michelle Scott, needed a remote-friendly way to make a personal impression on prospects without asking for their home addresses. The vendor, Thnks, provided a solution with its gratitude platform to help the sales team show appreciation and connect virtually.

The solution implemented by Thnks gave Pure Storage a new way to personalize outreach and engage previously unresponsive contacts. Using the Thnks platform, the sales team achieved an 86% open rate and a 76% redemption rate on their gestures of appreciation. This effort led to the opening of major new accounts and resulted in the team sending over 3,700 Thnks, successfully strengthening relationships and driving sales during a remote work environment.

Pure Storage