Case Study: Point of Reference boosts retention and satisfaction with Thnks

Point of Reference boosts client renewal rates to 96% with Thnks

Point of Reference, a company providing customer reference management technology, sought to increase client retention and engagement by incorporating more personal appreciation into their service model. They partnered with the vendor Thnks to help their account managers strengthen relationships with a high-touch, personalized approach.

The solution from Thnks allowed the team to easily send personalized gestures of gratitude for milestones and achievements, bypassing logistical hurdles. After implementing Thnks, Point of Reference achieved a 96% client renewal rate, a 95% open rate on their gestures, and their highest-ever Net Promoter Score of 72.

Point of Reference