Case Study: Vettery achieves higher response rates and lower marketing spend with Thnks

Leveraging Gratitude to Drive Business Growth

Vettery, an internet company, was seeking a more effective way to engage with prospects and customers after their direct mail campaigns became less feasible while working remotely. They needed a solution to cut through the noise of email inboxes and make a positive first impression. Their vendor, Thnks, provided a platform for sending digital gestures of appreciation.

By implementing Thnks, Vettery’s sales team streamlined their outreach with personalized gratitude sent directly to prospects' inboxes. The solution from Thnks saved the team hours of time, improved cost efficiency, and led to increased response rates. The measurable results included a 63% reduction in marketing spend, a 92% open rate for gestures, and a 7% decrease in acquisition cost.

Vettery

Brooke Hattie

B2B Marketing Manager