Case Study: Pure Storage drives sales success with Thnks

How Gratitude Became Pure Storage’s Most Powerful Sales ToolHow Gratitude Became Pure Storage’s Most Powerful Sales Tool

Pure Storage, a computer hardware and software company, needed a better way for its sales team to build relationships and engage prospects during the height of the COVID-19 pandemic, when in-person meetings were off the table and traditional outreach was falling flat. Vendor Thnks provided a simple sales solution that helped reps like Michelle Scott stay connected with new customers and stand out in a remote-first environment.

With Thnks, Pure Storage’s sales teams sent personalized gestures to follow up after meetings, re-engage quiet accounts, and stay top of mind throughout the sales cycle. The impact was strong: the company reported an 86% open rate, a 76% redemption rate, more than 3,500 Thnks sent, 146 users across 28 teams, and a $4.2 million pipeline value from six difficult accounts, helping drive new logos, new revenue, and top-performing sales districts.

Pure Storage

Jason Zawacki

Regional Sales Director for Southeast Enterprise